In this article, we are aiming to provide you with everything that you need to implement your digital marketing plan.
We are aiming to teach you short-cuts to obtaining results quickly, and surefire long-term methods that may push your brand to the next level.
Developing Your Digital Marketing Plan
Let’s get straight to the point. The internet is very simple.
You can confer with your friends and family on social media. You can search for your favorite content on Google or YouTube. You can browse and learn from blogs you discover. And you can check your email. And, most significantly, you can pay your money! If you’re reading this, then you almost certainly get the most exciting concerning people spending money. You would like people to pay for their money with you!
Here is that the precise digital marketing plan that may assist you to triple your sales:
- Build Your Client Avatar
- Grow Awareness & Visibility
- Drive Website Traffic
- Convert Traffic
- Increase Conversion Rate
- Increase Sales
If you would like to extend sales, you must successfully increase awareness, traffic, and conversions. You’re going to learn specifically the way to do that.
Let’s proceed.
Part 1: Build Your Client Avatar
The ability to really understand your clients is commonly underrated. Nothing can work if your digital marketing strategy isn’t tailored to your audience.
Nothing can work unless you do.
You need to research and create a client avatar. A client avatar may be a breakdown of your audience’s aims, interests, pain points, and different demographic characteristics.
Your client avatar can assist you to develop ads that work. Your ads are thus related to your audience that you can get more impressions, clicks, and conversions. Understanding your clients is the key to success.
How you can research your clients?
There are lots of ways in which to research your clients to develop an avatar. Below are a number of our recommendations.
1) Analyze your existing clients
Take a look at your existing clients. Who are they? What do they like? How old are they? Where are they located?
Dig deep and see if you can determine any trends. You’ll probably realize that there are several traits that your clients have in common.
2) Analyze your competitors
Now that you’ve looked within, let’s take a look outside. What are your competitors doing? What are shopper preferences in your industry?
When analyzing your competitors, ask yourself the subsequent questions:
- What is their unique selling proposition? how are they positioning themselves in your industry?
- How is their website designed? If you suspect they’re successful, will it add up for you to include some items on your website?
- What will their social media accounts look like? How many followers do they have? Are they obtaining engagement? What’s their message to their audience?
- How strong is their search engine presence? Are they paying for Google ads? Do they need #1 rankings? Use a tool like SEM Rush to work this out. Are they doing any email marketing or blogging? Look through their blog and email opt-in forms on their website.
If it isn’t broke, don’t fix it. If there’s a business leader in your market, attempt to learn as much as you can. You don’t have to “copy them”. But, you can use what you learn and crush them!
In terms of shopper preferences, there are many things that you will do to assess this:
- Industry reports: there are lots of industry-specific reports that breakdown shopper preferences for you. The SBA recommends using the Bureau of Economic Analysis.
- Conduct surveys: if you can’t realize data points on what you’re trying to find, use Google Surveys. It’s the best way to get quick and reliable insights from clients across the web. You can produce a survey and target it at industry-specific users across the net to finish it.
3) Use Facebook Audience Insights
Facebook Audience Insights is great. It permits you to plug-in demographics and it’ll automatically show trends related to those demographics. It’ll show you the highest interests of your audience, their age, behaviors, and far more.
You can use Facebook Audience Insights though you do not have any clients. Take your best guess at who you think that your clients are, and permit the insights you gather to assist you to create your client avatar.
Once you begin implementing your digital marketing plan, you can target varied segments of your client avatar. Depending on the response, you can still tweak your client avatar.
Part 2: Develop Awareness and Visibility
Now after you have done your share of research and have designed your client avatar. You’re able to build a powerful digital marketing plan that converts additional clients for the business.
It is time to get #1 rankings, millions of followers, and an enormous email list. Buckle up your seat belt!
As your buckling up, let’s tackle something important. Let’s agree on one factor.
You can’t build a long-term future on short-run thinking.
Nothing worth having comes easy.
You are on the point of finding out how to create a powerful digital marketing plan that’s aiming to triple your business.
It will be tough. Some things can work better than others. You’re going to waste some money on trying various things, and somethings that you try can cause you to pay more money.
It takes maturity, tolerance, and confidence to achieve success with digital marketing. You have to trust the technique.
Now that you’re buckled up and prepared to ride, let’s build your digital marketing approach.
Long-Term Strategy to Grow Awareness & Visibility
Assets:
You need to invest in assets nowadays that may turn out returns tomorrow.
The assets are high SEO rankings, social media followers, and email subscribers. If you got this, you can drive thousands of “free” and “organic” results. These results accommodate thousands of impressions and clicks to your website. If you sell something nice, this free traffic can turnover into sales.
Though, it’s necessary that you think long-term.
The process has to extremely continue for the long-term of your business. Building your brand is an ongoing method, and as you still build, the additional momentum you’ll have within the future.
Let’s see how you can grow your digital marketing assets.
Long-Term Social Media Marketing Strategy to extend Sales
People are 3x additional probably to get from brands they follow on social media.
Social media marketing is concerning developing trust and building a long-lived relationship together with your audience. Though, so as to get to the this point, you have to first build an audience of followers. Most significantly, an audience of followers that have interaction together with your brand.
To build your audience on social media, you have 2 options:
1) Use Paid Advertising
Advertising can invariably be the fastest, most targeted, and most effective way to grow your audience. This can be particularly the case for Facebook because it has become a pay-to-play kind of platform.
You will have to produce “follower” ads on social media platforms. Assure that you specify it to focus on demographics in your client avatar. Your required audience can see your ads on social media and be prompted to follow your page.
Think of your ad as the way of creating a “friend request” on Facebook or “connection” on LinkedIn. Present yourself well. Create it clear why people have to be friends together with your business. Incentivize them by holding them know what they’ll gain from following your business. If you retain this in mind, you’ll see optimum results
2) Maximize Organic Opportunities
If you would like to grow through organic strategies, get ready to work. You’ll have time grind and place in some hours to push your brand. If you’re able to roll up your sleeves and do the tough work, use these proven to figure organic strategies to grow your page.
Groups: Be a part of industry-specific teams and add value to the members. You can indirectly promote your brand and capture additional followers. But, make sure you add value before you promote your page.
Following: Find pages that your clients are following. You’ll already recognize this because you’ve designed your client avatar and know what they like. Start following people that match your client avatar, and you will realize that more people will follow you back
Hashtags: Use hashtags in each post you publish. variant people search hashtags daily for content. If your business uses hashtags that align together with your content, you’ll increase your brand visibility and sure see a bump in followers.
Content: Post useful content that your audience can share. Use your client avatar and post content that’s fascinating to your audience. If your audience shares your content, you’ll also reach additional people and see a rise in followers.
What you must do once you have developed your audience?
Tell stories.
Tell stories that do two things. One, make sure it’s applicable to your audience. And two, make sure that’s somehow ties back to your product.
Keep in mind, the aim is to create a relationship together with your audience. Talk with them in a relatable way that creates a sense for your business.
Long-Term SEO Marketing Plan to Extend Sales
91% of internet journeys begin with a research engine.
This section is all concerning ensuring that your business shows up within the search engines once it matters most.
Here’s the quick guide to ranking on Google.
You must do two things.
First, you must optimize your website.
This means that you have to facilitate search engines to understand your website. They automatically scan your website. Your job is to make sure that they determine your website for the keywords that your clients are finding out.
Second, you have to influence your website’s rankings.
This means that have to convince search engines that your website has relevancy. You have to be famous. You have to be everyplace.
The best way to do that is to:
- Increase backlinks
- Increase social signals
- Increase content
In less complicated terms, you have to:
- Be featured on different websites (be popular)
- Increase your post shares on social media (have followers that truly like you)
Long-Term Tactic to Email Marketing
Email might not be a good kind of marketing, however, it’s far away from dead.
People check their email daily. And did you recognize that 68.9% of users open marketing emails using their mobile phones 2-3 days per week? That’s each reason why your business has to use email.
If you have thousands of email contacts, then create a lead magnet. And promote it.
Lead Magnet:
A lead magnet is an offer.
Here’s a listing of lead magnets:
Free eBook, Free Checklist, Free Cheat Sheets, Free Templates, Free Consultations, Free Quizzes, Free Demo, Free Discount, and Free Shipping.
You don’t get to develop a bunch of lead magnets. You just need a good one.
Use your client avatar and determine one factor that you can give to your audience in exchange for their email address.
Promotion:
There are 2 ways in which you can promote your lead magnets.
You can promote it on your website. Or, you can promote it through advertising.
To promote lead magnets on your website, use one the following:
- Floating bar
- Sidebars
- Lightboxes
In less complicated words, get “those pop-up things that show up” once you’re reading blogs on different websites.
To promote your lead magnets through advertising, do the following:
- Produce an advertisement
- Target it at your client avatar
- Convert clicks into email leads Advertising is the handiest way to promote your lead magnets and increase your list.
And, this can be more necessary within the next section, that explains short-cut methods that your business will use to see additional results.
Part 3: [short-cut] Short- Term Methods To Drive Immediate Traffic
Everything mentioned before is long-term digital marketing methods to drive long-term results. If you want to one-day drive “free” and “organic” traffic to your website, you have to invest in digital market assets. These assets are social media followers, email subscribers, and SEO rankings.
Keep in mind, you can’t build a long-term future with short-run thinking.
But, you can build short-term results with short-term thinking.
This section is concerning short-term digital marketing methods to drive quick results.
For some small businesses, specifically, startups, if they do not drive traffic quick, their business can starve. They are going out of business. They fail.
For others, you may want to invest in long-term methods and also drive short-term results. While your digital marketing assets are being “developed”, you can leverage short-term methods to drive results in the meantime.
[SHORT-CUT] Use Online Advertising to Drive Immediate Traffic
Online advertising will drive immediate traffic to your website. And today, online advertising primarily consists of search engine and social media advertising.
Beer in mind, social media ads are low cost, targeted, and it works. Search engine ads are good because it is where your clients search, and where you can be found.
Both are quick and effective. You can launch ads and drive traffic to your website during a short amount of your time. This can enable you to capture traffic and expedite the sales method.
Your aim is to form effective ads that drive clicks at low prices.
Here’s how this works
You produce an advertisement. People click it.
Once they click it, they land on your website.
They have 2 decisions – to shop for your product or to go away your website.
95-99% of people won’t purchase on their first visit. This can be the group that you have to focus additional on.
They clicked your ad for a reason. They were curious about it.
Therefore, it is good to still market to them. You can do that through remarketing, email marketing, and content marketing.
This will enable you to extend touch points and move them nearer to purchasing your product.
Though, in general, this short-cut is all concerning using advertising to direct people to think about buying your products.
Now, let’s dig deep.
Here’s What you would have to understand so as to achieve success
In order to achieve success, you have to know many things.
- The distinction between “cold, warm, and hot” traffic
- The way to improve your ads
- The way to track results that matter – conversions
If you understand this, you’ll understand the way to be effective together with your ads.
Cold, Warm, and Hot Traffic
Believe or not, your website traffic has a temperature.
There are website guests who are more probably to shop for than others.
Those who are more probably to shop for are thought of “hot”, and people less probably to shop for are “cold”.
Those who are less probably to shop for are “cold”, and people who are additional probably to shop for are “hot”.
Everyone wants hot traffic.
These are the people that are conversant in your brand, products, or services. They’re more probably to shop for because they already recognize what your business is about. Therefore, they’ll be more receptive to your ads.
If you’re new advertising, most of your traffic is cold.
They are unaware of your products and services. They do not recognize what your business is about. And, they do not trust you. This audience is least probably to shop for.
Now, here’s the key takeaway.
You must set realistic expectations
If you’re driving new, cold traffic to your website, set up for a lower conversion rate. You’ll get to advertise to your audience ceaselessly to heat them up. Remember, the warmer your traffic is, the additional probably you’re to convert them. Conceive to advertise for a minimum of 3 months before measuring success.
How to Improve Your Ads
A “set it and forget it” attitude towards your ads may be a powerful plan to fail at digital marketing.
In fact, 70% of Google and Facebook ads fail. And, this is probably why. Make sure you launch a series of ads because you do not recognize which can perform the most effective.
Once you launch your ads, monitor them on an ongoing basis. Some ads can surmount others. And it’s necessary you pay your money on what’s operating best for your business.
There are many ways to investigate your ads, however, here are the most common improvement points:
1) Analyze Relevance Score
This is the fastest way to determine your top-performing ads. Your relevance score may be a score provided by advertising platforms that ranks the relevance of your ads. It’s measured by how people are responding to your ads. The additional engagement your ads receive, the additional relevant your ads are normally.
2) Analyze Audiences
Target your ads at varied audiences. Then, determine that the audience is responding the most effective to your ads. You can look into the ads’ relevance score, conversion rates, and different metrics to work out this.
3) Analyze Performance Data
To really optimize your drive, analyze the performance data. Determine the most effective time of the day, any day of the week, to run your ads. Verify if you’re obtaining additional conversions from mobile devices, or desktop computers. Verify what gender or keyword is changing the most. There are many ways to sift through your performance data to optimize your campaign.
How to measure ROI and track conversions
The beauty of online advertising is that you can measure the precise return on investment.
This will enable you to investigate, measure, and scale your advertising campaigns to grow your business.
Most major advertising platforms can have a choice to install conversion tracking on your ads. This can assist you to determine how much people converted from your ads.
If you’re in e-commerce, you can verify the precise money amount in revenue you made of your ads. If you’re grouping leads, you can assign a money value to your leads pinpoint your return.
Here is that the fool-proof guide to installing conversion tracking to your ads:
- Log-in your ad account
- Find the “conversions” tab
- Generate a pixel code to track conversions
- Paste the pixel code on your website
- Activate conversion tracking to your ads
Most advertising platforms have step-by-step guides on the way to install conversion tracking. However, the five steps above are actually all it takes to start out tracking conversions to scale your campaign.
Now that you’re tracking conversions, let’s discuss increasing your conversion rate.
Part 4: The Way To Use Lead Nurturing To Extend Conversion Rate
Touch points. You need to extend your touch points with prospective clients.
The additional times people move together with your business across the internet, the additional probably they’ll do business with you.
At this time, you’ve done one or additional of the following:
- Invested in long-term methods to grow visibility & awareness
- Invested in a short-term plan to drive immediate traffic to your website
Whether you’ve taken short-cuts or a long journey, your efforts can eventually cause people the “consideration” stage of truly doing business with you.
This section is about how you can move people from consideration to real buying your products.
There are 3 things you can do:
- Remarketing
- Email Automation
- Content Marketing
How Remarketing Fits into Your Digital Marketing Strategy
If you have ever seen continuous ads once visiting a website, you have been remarketed to before. Remarketing is a type of advertising that targets people that have recently interacted together with your brand.
Whether you think that it’s annoying or not, it works.
Remember, “hot” traffic is additional probably to shop for than “cold traffic”. People that have visited your products and services pages are thought of as hot traffic. Remarketing is the best way to advertise to people that are considering doing business with you.
How to start with Remarketing
You can launch remarketing ads on most advertising platforms, like Google, Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
The setup is comparable to conversion tracking. All you have to do is:
- Produce a remarketing audience
- Install tracking pixel on your website
- Wait till your audience has a certain amount of people
Once your remarketing audience meets the minimum audience size (different for every platform), you can begin running your ads.
But before you run your ads, make sure you segment your audience properly.
How to segment your remarketing audience
While there are several best practices for remarketing, We suggest that you show ads to people based on what they were curious about on your website. Specifically, you will need to segment your remarketing list by:
- People who have visited the specific product or service pages
- People who have spent an exact amount of time on your website
- People who have visited your website an exact amount of times
- People who have signed to your email list
- People who have purchased from you within the past
By segmenting your remarketing list, you’ll be ready to tailor your ads to your audience and individualize it based on their preferences.
How Email Automation Fits into Your Digital Marketing Strategy
Email automation is an organic way to nurture your leads and increase touch points.
Email automated sequences, or “drip campaigns”, are sequences of pre-made emails that are sent to specific people on your email list.
Effective email sequences heat up your leads and move them nearer to buying your products.
You have to start off by adding value to a blog. Once the worth of the blog is consumed and therefore the lead is worked up, you can send another email with a case study.
Now the case study is about your product. The last email is where you ask their business, incentivizing them with a limited-time offer.
How to Build Your Email Automation Campaign
Step 1) Choose An email automation software. We suggest using the Active Campaign. It’s cheap and easy to use its automation options.
Step 2) Configure your email sequence. How many emails must you send? How long have to be the delay be between your emails?
The answers can rely depending on your sales cycle. If you have a brief sales cycle, you must not need several emails to convert new sales. If you have a long sales cycle, you’ll need additional emails, and maybe an additional delay in between emails.
Step 3) Determine what your emails are concerning. In general, your aim has to add value to your subscribers. If your emails don’t expedite your subscriber’s stage in your sales cycle, don’t send it. So to do this, you have to know your client avatar and turn out emails that relate to each, client goals and the way your product helps accomplish them.
How Content Marketing Fits into Your Digital Marketing Plan
You need content to nurture leads. It’s the bridge that takes people from your email campaigns to your website. It transforms social media followers into website guests. And it also can be utilized in your advertising campaigns to warm-up cold traffic.
It is the final form of engagement. And, it’s the premise of warming up your leads through any channel.
There are varied varieties of content – social media posts, videos, infographics, and so on. However, the most necessary piece of content is the website content. Specifically, blogs.
Companies that blog see 3x additional ROI than businesses that don’t. And together with your digital marketing assets and advertising campaigns, you’ll have already got the required tools to market your blog content.
How to start with Content Marketing
To get started with content marketing, take the next steps:
Step 1) Install a blog on your website. we suggest using WordPress. If your website isn’t on WordPress, we suggest putting in WordPress on the “subfolder” or “subdomain” connecting it to your website’s address.
Step 2) Develop a blog calendar. Use your client avatar to set up diary topics to interact with your readers.
Step 3) Write and publish your blog content. Upon publication your content, promote it. you can promote your content through your SEO, social media, advertising, and email marketing efforts.
You’ve simply learned the “why” and “how” of lead nurturing. Remember, it’s all concerning touch points. And you can utilize remarketing, email marketing, and content marketing through varied shops to nurture your leads.
Now let’s see the most necessary part of your digital marketing plan.
Part 5: The Hub of Your Digital Marketing Plan
Your website is the hub of your digital marketing strategy.
It is your “store”. Your guests can create buying selections based on your presentation.
It’s crucial that your website makes the most effective first impression.
You can have #1 rankings on Google and millions of followers and subscribers. But, you’ll not see any conversions if your website or landing page is ineffective.
In fact, people decide whether they trust your website or not among the first five seconds of arriving.
You need to make sure that your website design is enticing, easy and responsive.
Here’s how:
Step 1) Choose a website theme your users can love. Use your client avatar and competitive analysis to what shopper preferences are with website design. Then, add some creativeness and develop a website that’s widely accepted and distinctive to your brand.
Step 2) Once planning your website, keep it easy. Avoid fancy, difficult things, like sliders. Those things hurt your user experience. Use a menu to arrange your pages. Use photos as an example of your message. Add call-to-action buttons to assist people to move from one page to another. Use larger fonts and minimize columns. Within the simplest words, create it simple for users to get what they want from your website.
Step 3) Create your website design responsive. Over half of internet users access the net through a mobile device. Make sure to prioritize your mobile web design over your desktop design. Your website has to be visible across any mobile device, tablet, or PC. A website that’s not responsive is like promoting the incorrect address to a celebration. People won’t show up! Don’t make this mistake.
Conclusion
All that mentioned above is the right path to reach your powerful digital marketing approach that will triple your sales.
To learn more about how we can assist you to implement your digital marketing plan, contact us!
